Any business expert knows one absolute truth: In the online world, only one spot is relevant and that is #1. For this reason, we will discuss How to Improve Google Rankings. Every business, marketer or digital expert is striving towards that sweet spot in Google’s SERPS. It brings about free traffic, potential new customers and brand visibility.
Respecting Google’s Webmaster Guidelines and locking up the top spot isn’t an impossible mission. On the contrary! If you follow the important ranking factors and apply them successfully to your website, you can rank high in Google’s Search Engine results. Without further ado, let’s look at how to do that in this article.
1. Inbound Links
Getting Links from another website is the top ranking cause. A link from another website to yours is a vote in your favor that your website is important and worth ranking for. The more votes and the higher authority of a website linking to you, the better. It’s even better if the site linking to you is in the same niche and has the same industry keywords. The links would also be “Follow” links to pass link authority from one website to the next..
The best links to get are “contextual backlink’s” which in general are the most difficult to get. Contextual backlink’s are found within the body of an article and text surrounding the link to your site. The link in the article was placed by someone who freely linked to you because the content on your site was relevant and worth linking to. This is Google’s favorite link because it was freely given to you. There are however, many different types of backlinks.
If you build links to your website yourself, say from an article directory or anywhere else, it’s considered unnatural by Big G. So rather than waiting for links, many linkbuilders place their content where it will attract attention to gain links naturally. They post on Social Media and Social Networks. Perform link outreach to other sites, by letting influencers know they have content that would benefit their readers. This is an accepted practice now, because Google generally accepts this as long as the backling was not bought or begged for.
Getting good quality links needs to be at the forefront of any SEO campaign, because thats how Google determines worthiness to rank high in their search engine. Stay away from sites that are low quality. Check your link profile on Majesticseo.com that show which links have high Trust and Citation Flow. For more information on building links read The Definitive Guide to Link Building from Backlinko.com.
2. Website Content
The content on your website is the second most important factor. There are some voices out there who claim content is not as important as we’d think. They couldn’t be more wrong! In truth, high quality content helps generate backlinks, keeps readers engaged. If your content is bad, its going to be hard to get backlinks and keeps readers or anyone else coming back to your blog. You can rank bad content, but your baclink profile needs to be great to pull that off. Webmasters put a lot of stress on themselves when they choose this route.
Good content means:
a) 100% original content (articles, text, images etc.) – This means your website should have no copies or re-writes of existing articles. You must strive to publish only original content.
b) Providing useful information – High quality, useful information that answers a users search query, is thourough and relevant to the topic.
c) Doing research beforehand – Nobody wants to read something that was quickly thrown together. Thoroughly cover the subject your writing about and answer the subject that users will be querying.
d) Publishing the content on your own website first – It doesn’t matter if the content is yours. If you published it on a different website first, then it will serve as a duplicate or copy on your own website, therefore make sure you post it first. For more on great content read The Nine Ingredients That Make Great Content from Kissmetrics.
3. Bounce Rate and User Engagement
Bounce Rate refers to the percentage of visitors on a website who leave after viewing only one page. This section is very important on How to Improve Google Rankings. Lets think about it a moment. A web surfer goes to a site from a search query on Google, and starts reading an article. They find the answers they are looking for and all is good. He was reading the article for about 5 minutes. He then sees a related article, clicks over there and reads some more. This was a good user experience. The Google query brought up a page, the user clicked on it and got what he wanted. Then through good site architecture there was a related article he saw, then he clicked on it and read that one.
It’s clear to see my point. If I were to go the opposite way with the above example, the user would have queried Google clicked on a search result. Start to read the content and realize quickly the answer he is looking for isn’t there. He scans the page for links to an article that might answer his original query, but nothing.
Google follows these metrics and it is a ranking factor. We dont know exactly how these metrics affect search engine rankings, but it’s fair to say that a high bounce rate and lack of engagment from readers wont help matters. Google analytic statistics about how users interact on your website’s pages give you factual information on what people think of your site and what you need to work on for better results.
4. On Page SEO
On Page SEO is about optimizing a webpage with keywords, meta tags, H1 Header tag(s), graphics and site architecture so that Google can understand the subject of a webpage. An SEO Optimized Page uses keywords you want to rank for in the search engines. The Title Tag is the most important. The main keyword should be at the front of it. Next, have your keyword in the H1 header tag. The main keyword should be put in the body of your article, the meta description tag,the “alt image” tag for a photo.
Good site structure will enhance youron page seo because it makes is easier for Googlebot to crawl your website. Good site structure works in a hierarchical structure that follows a logical pattern from one link to the next. .
On Page SEO is not a magic pill, but it allows you to tell Google’s web crawler the subject of a page. When relevance of your content aligns well with your chosen keyword(s), you have a better chance of ranking for that keyword.
5. Social Media
Social Media has recently become so much more than mindless content sharing! It has become one of the best places online to boost your SEO! While it abounds in images and videos, you must not forget about text content. It is equally important here as well! Remember the very first tips we discussed earlier?
You see, social media is a positive marketing channel that can easily be used as a customer service point. Of course, this means engaging with your clients and viewers, talking to them, getting personal. You don’t want to be another faceless business or presence in the online world. So get involved with others on Social Media channels to spread your content and brand name.
Sign up to the main social media sites such as Facebook, Twitter and LinkedIn and type away! From updates and pictures, to videos and polls, make social media your focus to expand your reach even more into the world!
By carefully and constantly inspecting these ranking factors you can see clearly what is working for you and what is not. The landscape of SEO is constantly changing, and you must adjust along with it. By focusing on the topics discussed on How to Improve Google Rankings above and doing them consistently well can you achieve success.