Any business expert knows one absolute truth: In the online world, only one spot is relevant and that is #1. For this reason, every business, marketer or digital expert is striving towards that sweet spot in Google’s SERPS. The following will show you areas to focus to improve your website ranking in Google.
After all, SEO success brings about numerous advantages: from more traffic to a higher conversion rate, all of this translates into absolute success. Fortunately for you, there are no secrets to acquiring the #1 status.
Respecting the guidelines and locking up the top spot within Google doesn’t need to be an impossible mission. On the contrary! With so much information out there, anyone can reach the destination one way or another. However, it will not be easy. There is a lot of work, effort and energy that you need to put into this in order to make it work.
Without further ado, here are 5 top tips that will improve your ranking in 2016!
1. Content is King:
There are some voices out there who claim content is not as important as we’d think. They couldn’t be more wrong! In truth, a website with high quality content can fare well without SEO, but a website with bad content will not survive without it. On the other hand, a website with good content and search engine optimization can become incredibly good! If your article or blog post answers the users query and many people read it and get the answers they need without bouncing off the page quickly, then it is good content. How users interact with your writings tells the whole story. What are ways to make sure your website has it?
Good content means:
a) 100% original content (articles, text, images etc.) – This means your website should have no copies or re-writes of existing articles. You must strive to publish only original content.
b) Providing useful information – While posting frequently is important, don’t publish content just for the sake of publishing. High quality, useful information that answers the users query is more important than quantity.
c) Doing some research beforehand – Nobody wants to read something that was quickly put together. Leave no stone unturned to thoroughly cover the subject your writing about. If you don’t answer the users query and keep readers on the page to give them the answers they are looking for, then it’s not the best content.
d) Posting frequently – What is really important and posting frequently is to always post fresh content and stick to a posting schedule or strategy.
e) Publishing the content on your own website first – It doesn’t matter if the content is yours. If you published it on a different website first, then it will serve as a duplicate or copy on your own website, which is not good. Therefore, make sure you post it on your website first.
f) Having text content as well – Some folks prefer to keep text content to a minimum. Instead, they fill their websites with pictures, videos and blank space. While it may look good, you must also ensure at least a text description to accompany the non-text content.
For more on great content read The Nine Ingredients That Make Great Content from Kissmetrics.
2. Speed & Authorship:
These are some really important basics that you must implement if you want to rank higher – especially after the release of Penguin 2.0! After all, Google has been investing a lot of money in order to make the web faster. This is why they are so eager to include the fastest websites in their index. This means that website speed is another ranking factor.
So, if you feel your website is taking a bit too long to load, then you should consider the following:
b) Optimize CSS delivery
c) Reduce server response time
d) Optimize images (namely their size)
e) Compacting CSS code
When it comes to Authorship, Google insists on ranking higher websites written by people who are persons of authority on their particular subject or field. One of the ways to establish yourself as a person of authority is to correlate the content you publish on the web with your Google+ profile. Of course, this doesn’t suffice. The number of followers you have also influences if and how your ranking changes. So go ahead and bind that profile of your to your content!
3. Make Social Media Your Focus!
Social Media has recently become so much more than mindless content sharing! It has become one of the best places online to boost your SEO! While it abounds in images and videos, you must not forget about text content. It is equally important here as well! Remember the very first tips we discussed earlier?
You see, social media is a positive marketing channel that can easily be used as a customer service point. Of course, this means engaging with your clients and viewers, talking to them, getting personal. You don’t want to be yet another faceless business or presence in the online world.
All you need to do is sign up to the main social media sites such as Facebook, Twitter and LinkedIn and type away! From updates and pictures, to videos and polls, make social media your focus in order to expand your reach even more into the world!
4. Going ‘local’ with the SEO:
In life, there is only one place where we all want more traffic: our website. While attaining more traffic to your site is crucial for higher ranking in Google’s SERPS, getting there is not an easy thing to do.
Firstly, your website needs to be optimized for success. In order for that to happen you must include your location on your site. That’s right – your physical, geographic location! That means you need to include your location on your site. You can go about this in other ways: hitting directories, using citations etc. These are all fundamental steps in growing your business and ensuring you are getting on board with local SEO. After all, it is one of the best ways to ranking higher.
5. Checking out the ROI Metrics:
It is a well-known fact that keywords are vital. Unfortunately, people tend to focus on keywords so much that they forget to take a look at their ROI metrics. If you want to rank higher in 2016, then a better management of your ROI metrics is mandatory.
By carefully and constantly inspecting these metrics you can see clearly what is working for you and what is not. In other words, you’ll be able to understand better what influences your conversion rate and viewership. Only by checking these metrics out from time to time can you really hone your keywords in order to target the right people for your website.
All things considered, there is no better spot than #1 and the only way to achieve it is by implementing proper SEO and answering a users query on the subject your writing about better than any other website. Put your great article on social media where it can be visible. From implementing social media strategies to making sure your content is better and more relevant than anyone else’s writings about the subject on the internet, you can win the battle for ranking high in search.